Route Mobile Limited (“Route Mobile”), a cloud communications platform service provider, today announced that it has partnered with Idea Cellular to manage the international A2P SMS traffic in India. Route Mobile will address and protect revenue leakage via SMS grey routes and help Idea Cellular to improve Application-to-Person (A2P) monetization.
“We are very delighted to partner with Idea Cellular”, said Mr. Rajdipkumar Gupta, Managing Director and Group Chief Executive Officer, Route Mobile Limited. “We will work jointly towards improving and monetizing the International A2P SMS sector. Our endeavor is to deliver great customer experience for our clients through tailor-made mobile communication solutions. We are optimistic of our SMS Firewall, Analytics, and Monetisation solution, which will offer a secure SMS channel to Idea Cellular and open-up revenue channel.”
Route Mobile will integrate a multi-leveled SMS firewall solution for Idea Cellular, to secure its international traffic channels. The firewall will ensure that the brand’s International A2P SMS traffic enters Idea’s (India) network via authorized A2P SMS gateways. The international traffic includes messages originating internationally and terminating domestically and will be filtered as per mutually identified and agreed on security terms.
Related Posts
Check how many SIM cards are issued on your Adhaar Card
Explore the 5G technology: Advantages and Disadvantages
“Telebu, a single platfrom for Business Communication”- Mr. Satya Yerramsetti, Founder & CEO – Interview
Airtel planning to aggressively increase data prices- How to keep using the internet at cheap rates
7 Best Budget Friendly Android Smartphone for high-end gaming
4G VS 5G: Do we need it and how 5G is going to change the world?