Toffee Launches Digital Insurance for Millennials

Toffee, the mobile-first, digital-only insurance platform launches, delivering insurance policies customized to millennials’ lifestyle-related risks.

With Toffee the entire user experience is digital via a progressive web app for a frictionless experience. Intelligent algorithms at the back-end offer speed and personalization, on average reducing purchase time to 90 seconds, along with simple claim processing in under two hours.

What makes Toffee different:

Delightful UX
- End-to-end digital experience that leverages technology for policy issuance and servicing
- Simple product language delivered via seamless user experience
Curated Products & Community Engagement
- De-bundled products that are contextualized, easy to understand, with low price on-the-go purchase.
- Toffee has a unique distribution approach, serving as a bridge between communities by connecting groups and individuals with similar interests and risk profiles.
Personalization through Data
- With granular and deep data capture, Toffee will be able to analyze, predict and customize product offerings that reduce the incremental risk for this young demographic.
- Third party integrations & analytics to personalize offerings

Products at launch: Pricing ranges between INR 600 – INR 1500

Anti-Dengue Toffee – A policy for the treatment of Dengue.
Commuters Toffee – A policy for daily commuters exposed to accidents.
Globetrotter Toffee – A policy for international travel without market/regional exclusions.

Additional product rolls out will take place over the next three months, expanding the offering to include Renters Toffee, Backpacker Toffee, and Stay Fit Toffee.

Note: Above mentioned features and benefits claimed by the company and H2S Media haven’t shared any views or opinion on this news.