Toffee Launches Digital Insurance for Millennials

Toffee, the mobile-first, digital-only insurance platform launches, delivering insurance policies customized to millennials’ lifestyle-related risks.

With Toffee the entire user experience is digital via a progressive web app for a frictionless experience. Intelligent algorithms at the back-end offer speed and personalization, on average reducing purchase time to 90 seconds, along with simple claim processing in under two hours.

Toffee Launches Digital Insurance for Millennials

What makes Toffee different:

  • Delightful UX
    • End-to-end digital experience that leverages technology for policy issuance and servicing
    • Simple product language delivered via seamless user experience
  • Curated Products & Community Engagement
    • De-bundled products that are contextualized, easy to understand, with low price on-the-go purchase.
    • Toffee has a unique distribution approach, serving as a bridge between communities by connecting groups and individuals with similar interests and risk profiles.
  • Personalization through Data
    • With granular and deep data capture, Toffee will be able to analyze, predict and customize product offerings that reduce the incremental risk for this young demographic.
    • Third party integrations & analytics to personalize offerings

Products at launch: Pricing ranges between INR 600 – INR 1500

  • Anti-Dengue Toffee – A policy for the treatment of Dengue.
  • Commuters Toffee – A policy for daily commuters exposed to accidents.
  • Globetrotter Toffee – A policy for international travel without market/regional exclusions.

Additional product rolls out will take place over the next three months, expanding the offering to include Renters Toffee, Backpacker Toffee, and Stay Fit Toffee.

Note: Above mentioned features and benefits claimed by the company and H2S Media haven’t shared any views or opinion on this news.