Amazon has introduced its global platform called Amazon launchpad program for startups now in India. The Amazon Launchpad is a dedicated program that gives a unique way to sell or showcase startup’s unique products online.
Amazon is building an ecosystem for entrepreneurs to take forward their innovations online. Amazon has partnered with NASSCOM 10K and Indian Angel Network (IAN) to helps the India’s start-ups to find out the best way to reach their respective audiences.
On Amazon.in under Launchpad you can find a one-stop shop to purchase cool and innovative products developed by different Indian startups. Indian startups can easily launch, market and distribute their products online to million customers of Amazon around the world.
Amazon claims that they have over 300 million consumer base and 25 Indian startups have already listed on Amazon Launchpad such as Witworks Consumer Technologies, myDaily, Leaf Wearable, Ducere Technologies, Seventh Sense Technologies and more.
The New Amazon.in Launchpad store features over 400 innovative products ranging from Wearable Technology, Smart Homes, Food & Beverage, Health monitoring, Educational Toys & more.
Those startups are interested in becoming a part of Amazon Launchpad they can register on www.amazon.in/launchpad. But you have to accept the Amazon policies that whatever product you have should be unique, promising and ready to ship.
Companies that are part of Amazon Launchpad will receive the following benefits:
- Brand Development: Custom product pages in the new Amazon Launchpad store showcase unique content that helps bring a startup’s brand and products to life through photography and video. A dedicated Q&A section allows founders a chance to tell their story and connect with customers in a more personal and engaging way.
- Customer Reach: Amazon’s most powerful marketing tools – including on-site merchandise placements, personalized recommendations, external program PR, and access to advertising – give products added visibility.
- World-class Fulfillment: Startups also enjoy access to Amazon India’s fulfillment network and fast, unlimited shipping with Amazon Prime, along with exceptional customer service.
- Global Expansion: When Startups are ready to reach customers outside India, Amazon Launchpad can help them expand globally to nine Amazon marketplaces around the world.