BABY-G presents two sporty and colorful range of watches for women – BGS-100 and BGA-240 series. According to the BABY-G: the woman is lively, bold and dons an effortless, stylish attitude in not just her choice in fashion but also the way she chooses to live her life. Fitness and functional fashion go hand-in-hand for her. She is most confident and relaxed when sporting her BABY-G watch in-sync with her cool and comfortable off-duty outfits. She prioritizes working out while smoothly juggling her work and personal life, always ready to take on a new adventure. She loves to swim, go for a run, do yoga and pilates, and is fond of exploring new outdoor activities. Her trusted BABY-G watch is her favorite accessory for all such excursions owing to its tough make and multiple pro-health advantages.
BABY-G also claimed their watches are made of high-quality and durable materials such as mineral glass or resin. The watch designs reflect loud colors and chic fashion trends. They are enabled with functions and features such as step counter, step count history, step reminder, goal setting, 100m water resistance, hourly time signal, countdown timer and more.