- Aims to switch to alternative materials and embrace light-weighting to pursuit new target
- The brand will be soon redesigning its previous entire packaging, slashing the use of plastic material
Astrum, a new technology brand is working towards slashing the usage of plastic from its product packaging. With the pledge to reducing the amount of packaging made from plastic over the next five years, Astrum India has launched the “Responsible Me” campaign to encourage every individual towards eradicating the plastic usage around the world.
Chairman and managing director of Astrum India, Mr Manoj Kumar Pansari, said, “We as a smart technology brand, and our commitment towards the environment, it is our responsibility to minimalize the impact and remove the unnecessary usage of plastic. The first phase will be seen this year with new launches, including a complete ‘Made in India’ products range in mobility and consumer electronics sector, packaged in biodegradable material.”
The brand is redesigning its entire previous packaging considering the non-use of plastic and addition of decomposable material. Further made in India production will eliminate plastic usage from its design. This small step taken by Astrum India will make a big difference to prevent environmental degradation.