Fashion focused, O2O designer brands aggregator startup and fashion discovery platform with AI-enabled personal stylist, GetNatty has raised an undisclosed sum as a part of its seed round, that was led by Abhay Kumar – CMD of Grihapravesh Buildteck, Binod Choubey, Firoze Sethna and Parth Patel, all of whom are entrepreneurs turned investors. The company has appointed media and entertainment industry veteran Sandeep Bhargava on the board of advisors who are credited to launch the motion picture business of the Network 18 group in India, and within a year he had listed the company on the AIM exchange in London and raised a film fund of USD 110 Million.
“GetNatty is committed to building a unique and scalable business in the fashion space and could very well become the next Unicorn that is designed in India and made for the world” – Sandeep Bhargava.
“One of the main reasons for investing in GetNatty is because of the strong work ethics, honesty and sincerity of its founders and their ability to pull talented people from diverse backgrounds to work towards a shared vision” – Abhay Kumar, Lead Investor The proceeds from the round of funding will be used by the two year old company to build out the technology arm of the business and bring in new revenue channel formats that will cater to the country’s burgeoning fashion design ecosystem.
“We will continue to experiment and bring in new revenue formats, be it in the form of new business channels, fashion events, geographies and product launches which will add real value to the fashion community in India” – Kaizad Hansotia, Founder & CEO of GetNatty.
Founded on 8th March 2016, GetNatty aggregates talented fashion designers under one roof and provides an easy access to the end-user to discover and shop these unique styles through an AI-powered customer experience that is convenient, reliable and seamless both online and online to offline. Further, we intend to provide predictive analytics, demand planning and business intelligence tools to our community of designers to help them scale up.
“Essentially our aim is to create a robust online and offline platform and a solid infrastructure to enable designers and SME fashion entrepreneurs to acquire more customers, build scale and go global” – Bheshaj Joshi, Co-Founder & COO of GetNatty.
Apart from its online marketplace GetNatty.com, the startup also takes its designers to participate in multiple exhibitions every month in Tier 1 and Tier 2 cities to acquire customers and create brand recall value. With over 50+ exhibitions participated till date, GetNatty has successfully on-boarded over 200+ designers from 20+ cities of India and is on track to acquire over 1000+ designers and 100k+ users over the course of the next 6-12 months and will be coming up with its own 1 day Experiential Pop-up Show in Mumbai this November at Blue Sea Banquets, in Worli.
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