Lighting the Way: A Conversation with Mr. Alok Hada, MD of Anusha Technovision – Interview

In the ever-evolving landscape of technology and innovation, some trailblazers redefine the way we interact with our surroundings. One such visionary is Mr. Alok Hada, the Managing Director of Anusha Technovision Pvt. Ltd. (ATPL), a company at the forefront of providing cutting-edge lighting controls, automation, and AV solutions across various industries.

Mr. Hada’s passion for technology was evident from an early age, leading him to pursue a BE (Hons) in Electronics at MNTI, Jaipur. He honed his skills further by working with the renowned Lutron USA before founding ATPL, where he amalgamated the best of corporate culture with Indian values to create an organization that prioritizes ethical business practices and client satisfaction.

Under his astute leadership, ATPL rapidly expanded its reach and gained a sterling reputation among residential, commercial, and hospitality clientele, earning repeat business and unwavering trust from numerous satisfied customers.

With over 25 years of professional expertise and an MBA from the prestigious Rensselaer Polytechnic Institute in New York, Mr. Hada has propelled ATPL to become the oldest and most specialized lighting and automation company in the industry. His boundless enthusiasm and dedicated focus on the industry were acknowledged with laurels at the esteemed Smart Space 2022 Awards.

Mr Alok Hadas Managing Director at Anusha Technovision
Mr. Alok Hadas, Managing Director at Anusha Technovision

Looking to the future, Mr. Hada’s optimism shines through as he envisions ATPL’s revenue expanding to an impressive 1,000 cores over the next decade, with a firm presence across India and major clients in their portfolio.

Meanwhile, ATPL itself has an illustrious history as a pioneer in the automation field, offering one-stop solutions for lighting controls, motorized shades, audio-video solutions, security systems, and more. With offices in key cities like Delhi, Mumbai, and Bengaluru, and service providers in several other locations, the company has firmly established its presence across the nation.

ATPL’s success is further fueled by its impressive team of over 25 engineers, who ensure that every service is handled with utmost care and efficiency. As the pioneering distributor of Lutron Lighting Control Systems and Crestron Automation Systems in India, ATPL sets the benchmark for product quality and service.

Having received prestigious awards like the Lutron Top Performer All India Award for eight consecutive years, and the honor of being the “leading Lutron partner,” ATPL’s commitment to excellence is unmistakable.

The company’s success story is a testament to its unwavering commitment to customer satisfaction, with a diverse clientele that includes esteemed names like ITC Hotels, Oberoi Hotels, Google, Facebook, and even the homes of distinguished dignitaries and celebrities in the nation.

In this exclusive interview article, we delve deeper into the remarkable journey of Mr. Alok Hada and the incredible achievements of Anusha Technovision Pvt. Ltd., an example of innovation, quality, and customer trust in the world of lighting controls, automation, and AV solutions.

1. Can you please provide an overview of Anusha Technovision and its core areas of expertise in the automation industry?

For more than two decades, Anusha Technovision has been a leader in the automation industry, aiming to provide automated services in a way that is convenient, comfortable, and completely in the user’s control. Anusha Technovision has been gaining recognition for its proficiency in creating, putting into use, and commissioning advanced systems throughout India.

Anusha Technovision has set the standard for product quality and customer service as the first distributor of Crestron Automation Systems and Lutron Lighting Control Systems in India. Its core areas of expertise include smart lighting solutions, security solutions, and other automated solutions that one would expect of a high-end home in terms of technological innovations.

2. Anusha Technovision is known for its pioneering technology and innovation. Could you share some examples of the groundbreaking solutions your company has introduced to the market?

Anusha Technovision Pvt. Ltd. (ATPL) is a technology- and innovation-driven company that offers specialized AV, automation, and lighting controls for commercial, hospitality, and residential sectors. We are a one-stop shop for smart home solutions, including HVAC controls, motorized shades, home theatre systems, audio-video systems, custom high-end speakers, integrated security systems, intelligent locks, and lighting controls.

Additionally, in terms of automation, there are top-of-the-line centralized quantum lighting management systems when it comes to the commercial services we offer. It helps reduce greenhouse gases by eliminating unnecessary energy use. Our goal is to keep improving the lives of our customers while also dominating the lighting control and home automation markets in India.

3. With offices in multiple cities across India, how does Anusha Technovision ensure seamless coordination and communication among its teams to deliver exceptional services to clients?

In our opinion, the key to providing exceptional client services is to provide great services, understand their unique preferences and exceed their expectations. In an effort to do this, we solicit feedback, ask for surveys, and examine client information to pinpoint problems and potential areas for development.

The knowledge and abilities of our team are crucial to providing exceptional customer service. We make an investment in the training of our employees to make sure they have the abilities and expertise needed to efficiently manage client questions and complaints. Apart from that, we make sure to follow through on our commitments and offer them goods and services that are on par with or better than their expectations.

4. Being a distributor of Lutron Lighting Control Systems and Crestron Automation Systems, how does Anusha Technovision ensure the benchmark of product quality and service is consistently met?

When establishing a home automation system, proper installation and commissioning are crucial. We have solutions for operation automation where specific duties must be completed according to the rules. The ‘doer ‘ receives automated reminders or notifications from the system if the task is not completed. Additionally, an internal audit is conducted at this time.

5. Customer satisfaction is crucial for any business. What strategies does ATPL employ to ensure exceptional customer experiences and maintain long-term relationships with esteemed clients?

The key is to correctly set the client’s expectations and then exceed them. By continuously keeping promises, one surely builds a reputation over time. The quality of our goods and services is never compromised. Our dedication to providing top-notch automation and lighting solutions guarantees that our customers will obtain systems that are reliable, long-lasting, and exceed their expectations. Additionally, we provide personalized services that are tailored to each client’s individual demands because we recognize that each has different requirements.

6. Can you provide some examples of notable projects where Anusha Technovision’s solutions were implemented in well-known organizations, hotels, or celebrity residences?

Anusha Technovision’s solutions have been used on a number of noteworthy residential, commercial, and hospitality projects. Aman Gupta (Boat), Pawan Bajaj, K. P. Singh (DLF), and Rajan Mittal (Airtel) are a few of our residential projects. Google, Microsoft, Encore, the PM Museum, Northern Trust Bank Pune, and TCS Pune are a few examples of our commercial work. The Grand Hyatt and ITC are examples of hospitality projects we’ve worked on.

7. What is the company’s vision for the future, and what steps are being taken to achieve sustained growth and expansion in the market?

By making improvements in our products and services, we hope to grow our market share in the already-existing markets of the automation sector. This market penetration plan enables us to better serve our current clients and utilize their resources. We can keep one step ahead of the competition and hold onto our position as the top supplier in our sector by constantly improving our offers. Our goal is to become the go-to brand for comprehensive solutions in the areas of automation, audio, video, and lighting controls in
all of the country’s major cities.

8. In the highly competitive automation industry, how does Anusha Technovision differentiate itself from its competitors?

The automation and lighting solutions sector requires a comprehensive strategy that includes being ahead of the curve, consistently enhancing our products and services, and forging solid bonds with our clients in order to handle outside competition. I would like to draw attention to the company’s innovation-friendly culture, which inspires our team to create ground-breaking products and use cutting-edge technology.

This strategy guarantees that we provide solutions that are more sophisticated, effective, and suited to the requirements of our clients. Offering dependable, high-quality goods and services is crucial. To build trust with our customers, ATPL employs stringent quality control techniques to guarantee that our solutions continually meet or surpass industry standards.

9. How does ATPL address challenges related to installation, repairs, and maintenance to ensure a seamless experience for clients?

As a provider of automation and lighting solutions, we are aware that offering dependable and effective services is crucial for fostering long-lasting relationships with clients. Our installation procedures follow industry standards and safety guidelines in a methodical, exact manner. We provide our clients with thorough maintenance programs. We are able to spot growing difficulties and take care of them before they become bigger concerns because of our scheduled maintenance visits.

We review our performance and procedures frequently to find room for improvement. In addition to all this, we place a high emphasis on customer input and regularly use it to improve our services. We want to establish enduring connections with our clients and become their go-to partner for all of their automation and lighting requirements.

10. As the Managing Director of Anusha Technovision, what leadership strategies do you implement to foster a culture of innovation, collaboration, and excellence within the organization?

As the MD of ATPL, I am aware that technological change presents a significant challenge because it transpires at a rapid pace. Maintaining up-to-date knowledge of the newest trends and advancements in automation technology is crucial to overcoming this difficulty. In order to be at the forefront of technological breakthroughs, we routinely invest in research and development. I take an active role in projects and initiatives as a leader, setting an example for others and stressing the value of continuing to be involved with and interested in the company’s fundamental operations.

Promoting a collaborative work environment requires open and honest communication at all levels. I make sure that channels of communication are open, enabling staff members to freely express their ideas and thoughts. In order to produce integrated and comprehensive alternatives for our clients, we are able to harness various knowledge sources by encouraging collaboration among our diverse onboard teams. This strategy not only encourages teamwork but also motivates the team to do well.