Panasonic expands its Home Appliances Segment in India

Panasonic India, today announced a significant expansion of its line-up of ‘Intelligent Home appliances’ range comprising of refrigerator, washing machine and microwave. According to the company, the intelligent range is equipped with core technologies and features such as ECONAVI Inverter technology that detects unconscious waste of energy using different sensors and optimizes operations according to environmental conditions. The new range offers four models of refrigerator, 17 models of washing machine and a new Inverter microwave model.  With this new launch, Panasonic is looking at 40 % growth in the home appliances category in FY 2018-19.

The new washing machine models come with ActiveFoam that creates high-density foam to remove dirt while StainMaster feature removes stains. These models are available in the capacity of 6.2kgs to 14kgs in the range of INR 20,000 to INR 60,000.

The 307 L and 336 L refrigerators priced at starting range of Rs. 37,000 and Rs. 45,000 respectively, come with intelligent ECONAVI sensors that optimize the cooling performance for advanced energy savings and the AG Clean technology which according to the company ensures 99.9% bacteria elimination.

Panasonic microwaves, starting from Rs. 6700 to 20,990.

Developed to maximize energy savings and reduce water consumption, refrigerator and washing machine models feature ECONAVI technology. The Panasonic Intelligent invertor refrigerators with ECONAVI is designed to cool 50% faster while reducing electricity consumption –Inverter saves up to 49% and ECONAVI technology up to 10% of energy, said by the Panasonic.

The Econavi sensor technology monitors the refrigerators usage patterns to optimize cooling while adapting the power saving mode around the consumer’s lifestyle. In the washing machine, the intelligent sensors detect the volume of laundry and the water temperature and select the most efficient wash cycle with the optimal operation of energy, water and time-saving. All the three products are also equipped with Inverter technology to ensure efficient operation with significant energy saving and less noise.

Speaking at the launch, Mr. Gaurav Minocha, Head- Home Appliances, Panasonic India, said, “Panasonic has always been a frontrunner when it comes to innovation and technology. Our new avant-garde range of home appliances is a testament to our commitment of introducing intelligent appliances and home solutions. With new additions to our Home Appliances range we plan to capture double-digit market share in the Home Appliances category in coming years”

Washing Machines

The newly launched back panel washing machines from Panasonic come with a host of new features such as ‘Active foam’, ‘Aqua Spin’ and ‘Stain master’.  It available in 7 different colors such as Grey Charcoal to Floral Blue. The Aqua Spin rinse feature comes with a 6 ring shower system.


According to the company, the 30-liter convection microwave with the zero oil cooking feature aims at promoting healthy cooking habits. Panasonic MWO -30 Convection model is also available in 20, 23 & 27-liter variants. These models are equipped with features such as Auto Menu for cooking quick meals, Vapour Clean for easy cleaning, Epoxy grey cavity coating for protection against any kind of dirt accumulation. The inverter technology delivers a seamless stream of cooking power.


The Refrigerator are available in Pointed Flower- Wine, Flower- Blue, and Wine Lilly colors.