OneRare is the brainchild of the husband-wife duo of Supreet Raju & Gaurav Gupta, who believe food has a language of its own & makes the world a happier place with every bite. This love for food has given birth to the idea behind this Foodverse and created a tokenization layer for food on the Blockchain in an immersive and gamified experience. OneRare is an original, first-of-its-kind NFT Economy game that runs on cooperation and trade between play-to-earn gamers and NFT collectors.
OneRare has collaborated with top celebrity Chefs; Arnold Poernomo from Indonesia, Indian Chef Saransh Goila, Vicky Ratnani & Dutch Chef Jaimie Van Heije, and Mr. Zorawar Kalra, Owner of Massive Restaurants to redefine the landscape of the blockchain industry in India. With this collaboration, OneRare’s revolutionary concept of the world’s first Food Metaverse on the blockchain has caught the eye of foodies around the world. OneRare will be tokenizing the Chefs’ signature dishes as NFTs, and players will be able to claim these special artworks by collecting ingredients and playing the game.
In an exclusive talk, Ms. Supreet Raju gave us more glimpse of OneRare and how blockchain is helping the brand… Supreet is the Co-Founder and Creative Director of OneRare. She is responsible for the complete immersive world of Food-NFTs. She further added to her portfolio by specializing in creating interactive spaces and increasing engagement through her designs. This led to her becoming an ace in the industry and inspired her to teach design.
She has a rich experience as a visiting faculty of close to 7 years and also possessed relevant skills as a design educator.
She has embraced design completely and transformed her personality to make it easier to adapt to any industry through her design. This ethos led her to the blockchain industry, where she has focused on creating simple ideas that aid blockchain enthusiasts become avid users.
How Blockchain Technology is Helping in Building FoodVerse in India?
Blockchain is all set to shape the next wave of modern technologies. At OneRare, we use Blockchain to propel the traditional Food & Beverage industry and provide unique marketing and monetization models. Whether to create Food NFTs and keep a check on its ownership or build community-owned experiences, blockchain has been an integral part of our foodverse. Blockchain also helps in bringing authenticity, tracing food ordering, and allowing Chefs & Food brands to engage with a global audience. Due to its low transaction fees, we have chosen Polygon Chain to encourage more first-time users & grow the foodverse in India.
How NFT is Revolutionizing and Creating a Better Future for Restaurant Businesses across the globe?
Restaurant businesses around the world can leverage NFTs to create a new customer channel that allows for virtual engagement, loyalty programs, community experiences, and sentimental keepsakes. NFTs are enabling people and businesses to create unique digital identities irrespective of where they are based.
For example, an Italian Chef can use NFTs to set up a pop-up restaurant experience in Canada. This gives F&B businesses an opportunity to advertise cross-border without physically setting up a space. Similarly, if you are a restaurant owner in India, you can create your virtual experience in the foodverse and offer services like reservations & loyalty programs using NFTs. F&B brands can tokenize their iconic recipes on the blockchain and allow patrons to celebrate their Dishes, and swap NFTs for a real meal. Imagine gifting NFTs to your loved ones on special days that they can redeem at their favorite restaurant — this is what the future of F&B with NFTs looks like.
For B2B, NFTs can help you expand your business by fundraising via issued tokens, creating franchise models, and generating global revenue. Currently, this is a new technology and we will be seeing a lot of iterations & explorations in this decade.
We are excited to be bringing Culinary masters like Chef Saransh, Chef Arnold, and Chef Jaimie to the foodverse. Our collaboration with all these super-talented chefs has been more out of love than strategic. We are true fans of their work and their passion for bringing new recipes to the world and we would like them to begin their metaverse journey with OneRare.
We will be helping them grow their presence in the foodverse through unique food experiences and by bringing their signature recipes as NFTs along with a gamified virtual experience. The fun has just begun, we are here with them as they discover more about their cooking ethos and celebrate food with a global blockchain audience.
How OneRare envisions bringing the Global Food & Beverage Industry to Blockchain?
Whether you were born in India or abroad, you will have an opinion on food – your favorite dish, food from your travels, or the first recipe you tried. We want to bring this global & magical love language of food to the foodverse. The OneRare Foodverse has various zones for our community to interact & engage with global food players. Our immersive Gameplay celebrates global cuisines where players can discover a variety of Dishes from Chefs & restaurants around the world. We are inviting the Global Food & Beverage industry to come and leverage the foodverse and blockchain technology to discover new marketing opportunities, social experiences for their customers, and monetization channels for a global-virtual user.
How OneRare aims to establish the next wave of Blockchain Metaverse in India?
We understand that blockchain can be a daunting technology for first-time users. We want to leverage Food as an example to teach the world the basics of blockchain. Jargons like staking, smart contracts, and NFTs could be easily simplified if compared with day-to-day activities and systems. Earning rewards from staking, for example, is exactly like a Fixed Deposit giving you returns on your locked amount. In the foodverse, we have used the same technology to enable players to win Ingredient NFTs by staking our native $ORARE tokens and then using these earned Ingredient NFTs to mint Dish NFTs. These Dish NFTs cannot be broken down to give you back your Ingredient NFTs, replicating the real-life example of not being able to get back Ingredients after cooking a Dish. There are multiple such examples of how blockchain and smart contracts have helped us create a replica of real-world situations with fun & seam-less virtual experience. We are using easy-to-understand mechanics to engage the audience with blockchain. Our Foodverse will be the first step for many users into the web3 universe.