Positively Perfect is a unique gifting online store, which through the power of words motivates people, brings about a change in destinies, gives them courage, makes them feel more loved, or makes them accomplish the impossible.
Ms. Nidhi Jain Seth, a strategic leader, and mentor to the team is the Founder of Pinnacle and Positively Perfect. Taking over her father’s business at the tender age of 19, she carved the route to growth for the company. Witnessing the brand growing from a small 400 sq ft office space in New Delhi to 13,000 sq ft with a self-driven team of 70 people working in Gurgaon, Mumbai and Bangalore, and Delhi, she has come a long way.
Pursuing her graduation in Economic Honors from SRCC, she soon realized that her calling and purpose lay in product designing. She self-tutored herself on the subject and invested her time learning various other skills through short- and long-term courses from IIMB, Harvard, ISB, Corning Glass School, Arrowmont Art School thereafter. Her eagerness to learn has not relinquished over time, and thus, she is often found excavating different genres and verticals to educate herself.
We have explored more about the brand and its USPs while having an interaction with its founder MS. Nidhi Jain; here are some glimpses of that.
1) Tell us something about your brand? What makes it unique from other brands?
Positively Perfect is a unique gifting online store. The brand, through the power of words, motivates people and is emphasizing on bringing a change in destinies while giving them courage and making them feel more loved, and inspiring them to accomplish the impossible. With the medium of words, our organization aims to remind people of what they yearn to be reminded of and most importantly, weave words in a way that connects to their souls and encourages them to be the best version of themselves.
Positively Perfect was established with a goal to encourage people and make them the best version of themselves through emotional moments which makes them more memorable. Serving people with an extensive range of products meant to stir a vibe.
Pinnacle is a leading brand that recognizes the efforts of people and the loyal support of one’s customer, enabling companies across all verticals to laud their people with recognitions and awards. Launched in 2000, Pinnacle is one of the most creative brands setting a precedent of innovation and recognizing milestones on a massive scale. Offering a range of exemplary products that inspire one to work more passionately, the brand has built its rapport in the sector as a one-of-its-kind venture. Focusing on design and brewing new themes and ideas for the people of India, Pinnacle crafts exceptionally exquisite awards and gifts for HRs to praise their teams with, the company to appreciate its customers with, and the people to uplift their professional spirits with.
2) What are some of the USPs of your brand? What kind of products/ services do you offer?
All the brands that I have created belong to a niche segment. Even though the main product category may be common, like Awards and Trophies, the kind of products we offer are pretty unique and make us stand apart from the crowd which further makes our customers keep coming back to us.
We have an exhaustive collection of thoughtful awards based on themes that brands can use for their specific needs. Like we have an entire collection of Awards for Long Service Recognition or our Infinite Possibility Award that is sculpted in the shape of an infinity symbol with a staircase built all around it. We have miniature skating shoes to appreciate people who work at great speed. Well, the list is endless.
Even for Positively Perfect, it’s not just another online gift site. We only sell inspirational and devotional gifts. Gifts that help you become a better version of yourself. Our focus is very clear. If it does not encourage you to become a better person or makes you spiritually connected to whatever you believe in, you will not find it in our online store. Even for children under our brand, Epically, we create games that bring them closer to Indian Mythology and Indian Values, so they are not just another set of games to keep them busy.
3) What is your take on corporate gifting? Why do you think it’s important?
Corporate Gift is a powerful form of promotion and provides a strong brand recall when done right. This is the only form of advertising and promotion where a brand gets an opportunity to put their logo and message in front of their prospective customer multiple times in a day or week without any additional spending. However, the most important thing here to note is ‘when done right’. Many times the corporate gift is misunderstood as any gift branded with your own logo. Very rarely do people like to use something which has another brand’s logo right in front and the whole purpose of the exercise is lost as most receivers put these gifts away.
4) Role of awards and motivational gift items to boost the morale of the employee?
Awards and motivational gifts encourage employees to explore their highest potential and stay self-driven while fuelling their passion. Impacting their work-psychology and behavior, public appreciation, and lauding employees’ efforts helps them feel significant in their respective domains, pushing them to increase their efficiency and contributing to the overall productivity of the brand as a by-product. Influencing the team’s zeal to strive for mutual success, we believe that awards and motivational gifts play an important part in employees’ life.
5) Your top gifting suggestions?
One of the most important suggestions that we would like to emphasize on is – don’t put your logo big and bold on the product. Yes, we know it’s a corporate gift and you are giving the gift so that people can see your logo but times have changed. People don’t keep things with big logos of other companies on them. If it is subtle and small it will be used or it will be given away or tucked away in a cupboard and you will lose the opportunity. Even if the gift is in front of your potential customer with a much smaller logo on the backside people always remember where they got the good gift from and that’s what matters.
Furthermore, it takes a little more work to segregate your list, and instead of giving one gift to everyone- so it is recommended to study your list and differentiate what could be more relevant to whom. We would advise to make a selection of 3-5 products and let people choose when they choose things themselves the chances of money being well spent is higher. Ask what people would like to receive. Sometimes we assume people will not respond and we never ask but you will be surprised by the insights you can get from your team members and customers about what they would like to receive.
Our last piece of advice would be realizing that you can never make everyone happy, so as long as you have majority consent – go ahead with your idea and nail your concept in the market proudly.