Lava International Limited became one of the most trusted Indian Brand in the Mobile Phone category according to Trust Research Advisory’s (TRA) Brand Trust Report 2019. Lava jumped to become the 6th most trusted Mobile Phone brand in 2019. This recent research by TRA was based on consumer’s trust in brands operating in the Indian market. The research was based on a variety of trust attributes like Security, Expertise, Generosity & Future needs. Whereas First three positions remain with Samsung, Oppo and Vivo.
Commenting on this, Sunil Raina, President & Business Head, Lava International Limited said- “We are extremely delighted on being recognized as the most trusted Indian mobile handset brand. It is our continuous effort at making valuable technology accessible to our consumers along with our brand commitment of reliability that makes us a preferred brand among Indian consumers. Our focus on R&D and manufacturing in India has helped us provide relevant & differentiated products to Indian consumers. We also have one of the largest after sales service network in the country with over 800+ professionally managed service centres focused on speed and quality of service for all our customer needs.”
This year, Lava jumped to the number 6 spot making it the most preferred Indian brand for consumers. In the year 2018, Lava was also declared the most trustworthy brand amongst retailers according to CyberMedia Research’s (CMR) “Retail Sentiment Index 2018”. Lava was ranked first by the Indian retailers on trustworthiness and timely payouts.
TRA’s -Trusted Indian Brands 2019- Mobile Phones category: Report PDF