ATI Electronics is an Indian company that got the authorized distribution ship of Philips Accessories across the country. The company is going to host the products of Philips both in online and multi-brand offline mobile stores. Soon, the products available by the ATI are the Philips Power Banks, Micro, HDMI, Bluetooth headsets, and Lightning Cables, Chargers and Surge Protectors among others.
According to the ATI, the companies aim is to fill the completely empty space of the high-end mobile accessories market. They also said that among all the mobile accessories categories, the power bank is the most popular one and they will launch around 10 models of power bank in India. The Power bank selected for sale will be fall under 2600mAh to 13000mAh while maintaining the stylishness and quality for consumers.
Apart from the power banks, the High-speed HDMI cables, fast charging Apple sync and lighting cables, chargers for car and home and Universal Power Sockets (Surge Protectors) will be also available on thee their online e-commerce store among the others.
Although the ATI have their own online e-store, still in order to reach to the masses, they have tied up exclusively with the Flipkart to sell some of their Philip’s premium power banks. The available products price range is between Rs.199/- and Rs.2,999 so that anybody can afford them easily.
During the launch event, the Mr. Murli Manhor Jha, CEO express that the India is the second largest growing market for smartphones and some where the mobile accessories sales are also bound to that and we are here to fit our self in the high-end market. The way India instantly adopts any new technology makes it one of the most lucrative markets for any tech Brand.
Also, the Flipkart’s — senior director said that the “Phillips would ba strong brand addition in the mobile charging space and power bank is the focus category for Flipkart in the Electronics Accessories. We have more than 75% share in the online market and as a market leader, we always try to provide affordable and good quality products to the consumers”