SecuraShield Plans to Intensify itself to be a ‘Pull Brand’ in next 3 years

SecuraShield was founded in 2015. It is an Indo-American joint venture company offering internet and mobile security solutions. It’s product portfolio features ultimate internet security solutions for home users and small businesses, which include Data Loss Prevention, anti-phishing tools, parental controls, etc. for PC and mobile devices. Currently, SecuraShield has presence in more than 18 states of India. The company started its business with end-users antivirus solutions – Total security and AV pro antivirus. Recently, SecuraShield has developed and launched end-point security for corporate and enterprise.

According to Bhupesh Malhotra, SecuraShield’s partners have played a crucial role in accelerating its business figures so far and it is the first brand to offer features like Data Loss Prevention as part of the anti-virus solutions. Their customer support, support to the partners and attractive incentive programs have paved ways for better sales and branding. He further adds, Antivirus market is a huge industry and free antivirus solutions have always been a constant offering, alongside commercial solutions. But, most free solutions have limited features and limited support. It will marginally affect AV businesses in the future. But, paid solutions will still rule the roost.

Interaction with Mr Bhupesh Malhotra, Co-founder and Country Head- SecuraShield India Pvt Ltd.

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