The latest IDC data shows that in the first quarter of 2019, India’s smartphone market shipments reached 32.1 million units, an increase of 7.1% year-on-year. Among them, Xiaomi ranked first with 9.8 million units of shipments, with a market share of 30.6%.
Followed by Xiaomi is Samsung, with shipments of 7.2 million units, market share of 22.3%, Vivo ranked 13% with a market share of 13% (up 108.4% year-on-year), and OPPO ranked 4th with a market share of 7.6% ( year-over-year growth of 9.7%), Realme ranked fifth with 6% market share.
China’s smartphone brand shipments in India increased by 20%, the main credit is the sales of brands such as Vivo, RealMe and OPPO. India is the fastest growing smartphone market in the world, and Chinese mobile phones are popular with the price of the people, as well as self-portraits and large screens.
At present, the Indian mobile phone market has been captured by Chinese domestic mobile phones. The market share of Samsung, the only Korean mobile phone manufacturer in the first five quarters, fell by 4.8% in the first quarter of 2019.
Some analysts have pointed out that the Indian market is rapidly spreading to mid-range price brands for high-end mobile phones. In the coming quarters, this trend will continue to lead to fierce competition in the mid-range market.