IAN funded Wizikey, India’s PR Tech Platform, launched WiziDo, a Workflow management feature. Addressing the gap in the PR industry that still relies on excel sheets and email for everyday work management, this feature enables companies to host brand collaterals, manage workflow, create media stacks and reach out with ease.
Workflow management combines multiple features and addresses productivity pain points that induce a loss of hours and inefficiency. “The industry heavily suffers from a problem – Technoference i.e. problematic use of mobile phones. This is due to scattered usage of collaterals, dependency on email and Whatsapp,” said Anshul Sushil, Co-Founder, Wizikey.
WiziDo moves the workflow process to autopilot. When users are ready to make outreach for announcements, they can host media lists, influencer lists on the platform or use Wizikey curated media lists, add collaterals seamlessly from the BrandBox and send personalised emails and pitches. The BrandBox feature of workflow management helps in assembling all the documents which are required for the Press Release, they can keep the logos, pictures, boilerplates all in one place so that they don’t have to search for it every time they send a release. Wizikey also enables users to track delivery, open rates and let users correspond via the platform.
Anshul Sushil, Co-Founder, Wizikey added, “WiziDo enables cohesion. It allows for seamless management of work. We are constantly building the product to address the ecosystem pain points and deliver improved and enhanced features to enable greater productivity”
The most hectic task for PR professionals is sending pitches, press releases in one go and tracking the coverage of it. The whole process takes a lot of time. Preparing tracker reports and dossiers are some of the most important tasks is the PR industry, Wizikey backend tracks coverages of the release and prepares automated dossiers so that they never miss important developments in the pitch.
Vaibhav Kumar working in a leading IT company in Corporate Communications shared, “ It takes us almost 5-6 hours to send one press release to multiple journalists, following up with them and tracking the coverage. Wizikey Workflow Management has made my work so easy that it now takes only 1-2 hours to complete the whole task. I am saving almost 4 hours of my time every day and hence using that time in other productive tasks.”
Wizikey is a PR tech tool that was launched in India in April. It helps professionals to reach out to the right journalists and the right media and create a conversation about the brand. It has a database of around 10,000+ journalists and it tells them about which journalist is writing frequently upon what topics.
Wizikey is a SaaS-based product that enables businesses to discover relevant journalists, and send information to them via the platform. It recently secured Rs 2.5 Crore funding from Indian Angel Networks. Wizikey is further developing its product offerings and scaling to cover multiple vernacular languages.