Apple is making significant advancements in artificial intelligence (AI), with the goal of developing products akin to OpenAI’s ChatGPT and Google’s Bard, according to a recent report by Bloomberg. The company has constructed its framework to build large language models. Sources told the outlet that the framework is codenamed “Ajax”, while “Apple GPT’ is the name of an internal chatbot.
Media requests for comments on these developments have gone unanswered by Apple so far. However, the tech giant’s AI initiatives are capturing the attention and piquing the interest of both investors and tech enthusiasts. This move by Apple signifies the company’s strategic entry into the generative AI domain, particularly in light of the widespread popularity of OpenAI’s ChatGPT among users.
Currently, the chatbot’s access is restricted within Apple, but there is speculation among some employees that the company might unveil a significant AI announcement as early as next year.
Earlier this year, internal documents obtained by The Wall Street Journal revealed that Apple implemented restrictions on employees, prohibiting the use of ChatGPT and GitHub Copilot, an AI code-writing assistant developed by Microsoft. Sources mentioned that Apple’s interest lies in developing generative AI, most likely referring to their framework “Ajax.”
According to reports, in 2020, Apple acquired two AI startups, hinting at the company’s ambitious long-term vision of integrating AI technology into numerous core products and applications.
During the company’s quarterly earnings call this year, CEO Tim Cook expressed Apple’s intentions to integrate AI seamlessly into its products, using the term “weave.” However, he also offered a cautious outlook on the future of the technology.
For years, Apple has showcased diverse machine-learning capabilities in its iPhones. However, the underwhelming performance of Siri has led many observers to question whether the company has fallen behind in the race for AI dominance.