Interview with Mr. Aman Jain Director – Sales at TechnoBind

TechnoBind is the Specialist Distributor in the Indian IT channels space, offering a hybrid distribution model placed synergistically between broad-based and niche distribution, to deliver high business value for its reseller partners.

The company helps partners to implement solutions, which solve specific business pain points arising out of the rapidly changing facets of technology for businesses. The company’s sole focus has been on technologies that help the customer handle his Data and the associated challenges of Data Treatment.

Let’s learn more about the company and its upcoming plans, we got to know; during an interaction with Mr. Aman Jain Director – Sales at TechnoBind.


How do you see the current market scenario for distribution business in India? What is your GTM strategy?
The Indian IT distribution market has grown rapidly in the last decade and has gone through a massive transition. The ongoing pandemic has proven instrumental in boosting the growth of the tech industry. It has undoubtedly magnified the demand for technology.

The shift to working from home has also given the tech industry a significant boost. With IT becoming the backbone, and the market becoming more competitive than ever, the dependency on technology has been growing. Hence, as we accelerate our steps into digital transformation, the adoption of cutting-edge technology will increase. In such a scenario, the IT distribution business in India has also experienced enormous transformation and has become more mature than before.

The competition in the distribution business has also risen exponentially due to emerging opportunities and increasing market size. But the companies that have well-planned GTM strategies are doing extremely well.

Mr. Aman Jain Director Sales at TechnoBind
Mr. Aman Jain Director Sales at TechnoBind

Our GTM strategy is to solve the business pain point of customers by providing solutions that are well suited for today’s needs, and thereby we train and enable our channel partners to know more on these solutions and present the use cases to the customers which are relevant.

We act as a conduit for our vendors who look forward to expanding their landscape with us in the market and we thereby become their extended arms in the market to make their products and solutions reach out, and we act as consultants to our channel partners who come to us for seeking help to solve the IT challenges of their customers.

Tell us about the presence of TechnoBind? Any plan to expand your presence in any other top-tier cities?
Our unique business model approach has taken us to the forefront, representing some of the most innovative technologies in India. We have been on top of its game, accessing the current market, and are proud to say that we have been performing extremely fantastic to date.

Recently, we have been recognized as the Value-Added Distributor of the Year by our technology partner ‘Seclore’ at their Partner Event. The award recognizes our efforts and performance in achieving the highest business volume for Seclore. This award is a validation of our approach in offering solutions & services that address business & IT security challenges of customers through a focused partner network.

We have built a reputation of being one of the most trusted VAD in India representing the best brands from the IT industry. Today, we have our footprints in major cities like Bangalore, Mumbai, Delhi, Chennai, Kolkata, and Hyderabad, with an international office also in Singapore.

We intend to expand both in terms of our solutions coverage by adding relevant security solutions to our offering as well as channel coverage in tier 2 cities for we are witnessing a whole new threat landscape with more and more businesses moving online providing turf for bad actors of the cyber world.


Name a few major brands and their solutions with whom TechnoBind is associated currently. Any new partnership in the coming days?

We are currently associated with the top credible brands like Microfocus, Thales, Beyond Trust, Sonicwall, ESET, StorCentric, ColorTokens, Cloudian, LogMeIn, Quest, Tidal, Seclore, Commvault, Druva, etc.

All the products that we sell, have the requirements today, whether it is Back up, Cybersecurity, Network Management, Migration, EDR, DLP, IRMS, Encryption, Endpoint Management, or other solutions that we sell. With the rapidly changing scenario at the customer end, our products and solutions are well suited to cater to any demands.


Recently, TechnoBind tied up with StorCentric. How do you see your association with StorCentric and which line of products & solutions are you offering in the Indian market?

We are delighted to partner with StorCentric. Working with a trusted company like StorCentric will provide a growth opportunity for us to meet the growing global demand for solutions that address some of the most critical IT challenges organizations face today. This will help TechnoBind offer more comprehensive solutions to its partners. Our customers in India are highly focused on the products and solutions that make businesses more productive. Now, TechnoBind has solutions that the world needs now.”

This partnership is centered around the priority for StorCentric to increase their hardware business in India and the key strength of TechnoBind to lead in the market with a solution-based approach. This is a great opportunity, and we will do whatever is required to make this partnership a grand success.


What is your strategy to support your partners to overcome the challenges they are facing?

While everyone across the world continues to navigate the uncertainty of pandemics, TechnoBind is committed to supporting its customers’ business throughout this pandemic and always provide continuity of service. We are committed to providing superior support for every product, solution, and service we take to the market.

We understand that in difficult times and crises like the current pandemic, customers need more support from us than usual. So, we are going above and beyond our deliverables agreed in SLAs to ensure our customer’s businesses are running at their most optimal level. We are proactively reaching out to our customers and suggesting changes in their current solutions at a place to handle the current challenges and also making sure the solutions are meeting their requirements with minimal manual oversight.


Any message to business partners and your roadmap as a whole for the next year?

The IT industry is changing, and traditional ways of selling will not go too far. With the Digital Transformation happening, adoption of the Cloud increasing rapidly in the ongoing Pandemic, customers looking at options on multiple cloud options, need partners who can act as consultants for their overall infrastructure rather than looking at someone selling point solutions.  The more quickly partners will adapt to this change, the more they will be successful.

Our Roadmap is very clear, we need to be known as Distributors who provide compelling solutions and Technologies which solve the pain point of the customers in the changing environment today through our partner model that we have built and carved over the years. Our solutions today are the need of the hour and solve most of the problems that arise on the front of Data and we would continue to add more and more to that front.