Fox Mobiles, today announced the launch of its new range of Simple and claimed by the company that they are No-Nonsense Basic Keypad Phones. The models launched are:
BigDaddy V2: Lasts for 30 days with a 3600 mAh big battery. Display: 2.8 inch, Battery: 30 days standby (18 hours talktime).
Bolt FX241: Premium basic phone with a powerful torch light. Display: 2.4 inch, Battery: 12 days standby (7.25 hours talktime), 1800 mAh battery.
Champ FX241: Long battery life in a slim basic phone. Display: 2.4 inch, Battery: 12 days standby (7.25 hours talktime), 1800 mAh battery.
Atom FX180: Slim and incredibly capable basic phone. Display: 1.8 inch, Battery: 7 days standby (4 hours talktime), 1000 mAh battery
All phones come with wireless FM Radio, a power saving mode that boosts battery life by 10% and have an understated design aesthetic, perfect for use in any setting. They have tied up with Amazon for the online sales of these products. These products will also be distributed offline through their network of distributors and retailers, pan-India.
These products will be available to buy during the feature phones sale that is currently happening on Amazon and will be available on a limited period launch offer.
“We are thrilled to introduce our new range of feature phones. We have taken utmost care in keeping the design understated, unlike what traditional feature phones have evolved to become, catering to both the needs of the traditional feature phone user and a modern smartphone user looking for a spare phone,” said Imran Merchant, Product Head at Fox Mobiles.
Feature phones still form 57% of the mobile handset shipment market in India and cannot be wiped out anytime soon, according to CMR Research Report. Out of the total mobile phones shipments in 2016 at 262 million units, 149 million units were feature phones and the remaining 113 million units were smartphone sales.