India’s manufacturer of TVs and electronics, Super Plastronics Pvt. Ltd. (SPPL), today announced the launch of Kodak CA Series, its first-ever range of Android TVs on Flipkart, India’s home-grown e-commerce marketplace to cater to the growing demand for smart televisions in the country. The series is available in four variants- 43 inch, 50 inch, 55 inch and 65 inches. The price of the series starts from Rs. 23,999 for the 43-inch variant; the KODAK 50CA7077 (50 inches) will cost Rs. 27, 999 and the KODAK 55CA0909 (55inhces) is at 30,999 while the top model that is KODAK 65CA001 (65 inches) available at RS 49,999.
SPPL, which is Kodak’s brand licensee in India, has expanded its range of smart televisions in India by launching Android powered televisions. These bezel-less TVs are equipped with impressive array of features such as Dolby Vision, 4k HDR10, Android 9.0 interface, Dolby Digital plus with DTS TruSurround, multiple connectivity options with USB 3.0, HDMI ARC/CEC and Bluetooth v.5.0 (latest version) with user friendly remote. The remote has dedicated hotkeys for Netflix, Amazon Prime Video, YouTube and Google Play Store that will bring unlimited entertainment at your fingertips. It is also equipped with Google Assistant for smooth navigation.
SPPL is the only brand licensee in India that has partnered with Google, to make in India.
According to Acumen Research and consulting, the global android TV market size is expected to reach around $231 Billion by 2026 with a CAGR of around 20% during the forecast period of 2019-2026. The growing integration and extension of multi-media coverage is a natural progression for android TV.
Taking about the partnership with Google, Mr. Avneet Singh Marwah, Director and CEO, Super Plastronics Pvt Ltd, a Kodak brand licensee said, “It gives us immense pleasure to announce the launch of our official android televisions in partnership with Google. Our aim is to reach every household in the country, and we are committed to achieve the goal with our strong channel network and competitive pricing. In the past 4 years, Kodak HD LED TVs have witnessed a phenomenal growth. This year, we are targeting to achieve 8% share in the Indian television market”
“As a homegrown e-commerce marketplace, Flipkart has a deep understanding of its consumers who are looking for the best-in class technology and smart product solutions. We are pleased to bring Kodak’s first ever range of Android TVs in India to millions of Flipkart consumers. With our industry-first affordability payment constructs such as Debit Card EMI, Buy Now Pay Later etc., we will help take the Kodak brand to the deepest corners of the country,” Hari Kumar, Senior Director – Large Appliances, Flipkart.
“Kodak is pleased to have completed four years with SPPL and excited to add android technology to the Smart Tv space with this valuable licensee.” Clara Fort, VP- Global Brand Licensing
SPPL is targeting to launch new TV models throughout the year. In 2020, SPPL is targeting a turnover of 700 cr for FY 2020-21. With the launch of official android televisions, SPPL aims to witness 100% growth in volume sales in 2020 as compared to 60 % growth in 2019. The current market share of Kodak HD LED TVs in Indian television market is 4%.