Recently, a report has been published by App Annie to know what is the “State of mobile 2020”. The analysis has been carried out on the bases of year-on-year growth of the apps downloaded on iOS and Google Play Store.
The report stated the top 5 breakout apps in the social media category in India, are: Tikok, Helo Share of Life, Hago, VMate and WhatsApp business. Out of them, the two are short video creation platforms one is Tiktok and other VMate.
We all know very well about Tiktok, thus let’s talk a little bit about VMate, this platform already has over 50 million active users in India.
It has been in the action among the Indian audiences throughout the year by organizing different campaigns and also has successfully created a good base of influences who are making a living out of this platform.
Apart from shooting short videos and uploading them on the VMate, the users can use its other features such as VR stickers, duet feature, and campaign-based creative hashtags that keep users engaged on the app while creating and consuming the content of their liking.
Just like TikTok, Likee, the VMate also helped a lot of video creators to come forward to show their hidden talent. The popularity of VMate has seen the emergence of many popular creators on the platform from UP & Bihar.