Ambrane which profoundly deals in Power Banks and other mobile accessories, today has announced its venture in Personal care segment for men with a launch of trimmers.
In the first phase, the company has launched Trimmer to touch this new verticle along with Grooming kit for men; with a vision to launch 20 more new products by the end of this year. The products are already available with Flipkart and Tatacliq also on Ambrane Website. This strategic entry will help to fulfil the grooming aspirations of not only metro but also non-metro consumers.
The cost of full grooming kit is ₹ 999 and ₹ 799 just for the trimmer.
To maximize its outreach, the brand aims to invest over Rs. 10cr in the product, marketing and placement establishing both Online and Offline route. Speaking on the diversification, Mr Ashok Rajpal, Director – Ambrane India says, “Currently the personal care market in India is only with a handful of dominant players and its Monopoly. The Market is buzzing for both Men and Women and the attention to self, to Look Good and feel good shall open these markets further.
“We shall focus on our Online strength to establish ourselves. We aim to be among the Top 5 Brands of the Personal care, Industry, delivering value-led products for the Millennial audience,” he further adds.
The personal care Market is approx 1500cr+ and is growing YOY with a huge scope and potential for quality Brands.