The one recent survey report of the MoMagic technologies has stated that the “40% of Indians prefer video ads on mobile phones”. In this survey, the total 35,000 people surveyed by the MoMagic in which they got to know that people are preferred to watch an advertisement in the form of videos especially on mobile devices. One more reason for this trend in which the consumption of videos content has been increased significantly is the falling in the price of 4G data in India
The mobile ad tech and data analytics company, the MoMagic, indicates that the image-based text ads were at 24% followed by diminishing text messages at 11%. According to the survey company, Video content remains the most favored among the respondents indicating the rising popularity of videos across marketing domains.
The rich storytelling content is more popular and can easily absorb by the consumers rather than abrupt banner ads. This trend creates deep lasting impact (i.e. a purchase) and is set to continue through 2018-2019.
The consumer trends in the mobile ad tech segment showed exciting and surprising trends. The survey also indicated that 60% of the respondents owned more than one mobile phone suggesting different phones for home and office use.
Most of the mobile advertisements are viewed while playing mobile games and watching videos on platforms such as Youtube. Over 28% of the respondents watch mobile ads for winning credits in games, followed by ads while shopping online at 25.5%.
As mobile has become an eternal part of today’s tech savvy generation, from teenagers to septuagenarian and octogenarians, survey showed an unusual trend that 37% of the people view their mobile phones over 6 times in an hour due to high level of addiction fuelled by internet related activities such as social media and online videos etc.
This has led to rapid consumption of mobile ads as 56% of the respondents see these ads at least 2-3 times in a day. This is already leading to over 60% digital ad spend to come from a mobile platform.
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