MoMagic Tech Survey- 40% of Indians prefer video ads on mobile phones

- Advertisment -

The one recent survey report of the MoMagic technologies has stated that the “40% of Indians prefer video ads on mobile phones”. In this survey, the total 35,000 people surveyed by the MoMagic in which they got to know that people are preferred to watch an advertisement in the form of videos especially on mobile devices. One more reason for this trend in which the consumption of videos content has been increased significantly is the falling in the price of 4G data in India

The mobile ad tech and data analytics company, the MoMagic, indicates that the image-based text ads were at 24% followed by diminishing text messages at 11%. According to the survey company, Video content remains the most favored among the respondents indicating the rising popularity of videos across marketing domains.

Momagic ads survey

The rich storytelling content is more popular and can easily absorb by the consumers rather than abrupt banner ads.  This trend creates deep lasting impact (i.e. a purchase) and is set to continue through 2018-2019.

The consumer trends in the mobile ad tech segment showed exciting and surprising trends. The survey also indicated that 60% of the respondents owned more than one mobile phone suggesting different phones for home and office use.

 

Momagic mobile ads survey

Most of the mobile advertisements are viewed while playing mobile games and watching videos on platforms such as Youtube. Over 28% of the respondents watch mobile ads for winning credits in games, followed by ads while shopping online at 25.5%.

percentage of viewing mobile ads

 

As mobile has become an eternal part of today’s tech savvy generation, from teenagers to septuagenarian and octogenarians, survey showed an unusual trend that 37% of the people view their mobile phones over 6 times in an hour due to high level of addiction fuelled by internet related activities such as social media and online videos etc.

frequency of mobile viewing in hour

This has led to rapid consumption of mobile ads as 56% of the respondents see these ads at least 2-3 times in a day. This is already leading to over 60% digital ad spend to come from a mobile platform.

ALSO SEE: MoMagic Tech Survey Reports 44% Indian Mobile Users Wants Better Battery Capacity

 

 

H2S Media Team
H2S is a group of tech enthusiasts those are passionate about latest technology developments. They always like to solve own technical problems and share the same solution with others through this Website.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Latest Posts

How to run VirtualBox virtual machines on the Asustor AS6302T NAS

Even though network-attached storage devices are used to store the files, you can even use it for a plethora...

Syenergy Environics launches radiation protection solution Enviroglobe 

To address this concern of electrosmog, Syenergy Environics Limited in the field of radiation protection, launched Enviroglobe - India’s...

Telefunken announces TFK40S 102cm (40) Full HD Smart TV at Rs. 16,999

Telefunken, German Consumer Electronics Brand (Official Brand licensee of Videotex International), launches FHD Smart TV ‘TFK40S’ priced only for...

FINGERS Launches Chic Dual.D Wireless Neckband earphone

Press release: FINGERS, India’s digital accessories brand has launched the ‘FINGERS Chic Dual.D’ Wireless Neckband earphones. As per the company,...
- Advertisement -

How to mount virtual hard drives on VirtualBox and VMware Workstation Pro

Virtual drives are nothing new in the world of technology, and if you often deal with virtual machines, you...

AVerMedia Expands its Business, Appoints ARK Infosolutions for India’s Distribution

Press release: AVerMedia Technologies, the well-known name in digital multimedia technology, today appoints ARK Infosolutions to provide its entire...
- Advertisement -

You might also likeRELATED
Recommended to you