Likee, the global short video creation platform from Singapore based BIGO Technology has been named among the top 10 most downloaded apps globally. The 2019 report released by Sensor Tower Inc. saw Likee entering the top 10 downloaded apps club for the first time. Likee, ranked at No. 6, saw a tremendous year on year growth of 173% with more than 50+ Million downloads. It is to be noted that India drove more than half of installs. Likee has overtaken other popular apps such as SHAREit, YouTube, Snapchat and Netflix.
As per the company, the year 2019 has been a remarkable year in growth for Likee in India. Throughout 2019, Likee cultivated its top position by engaging with Indian youth via unique #challenges and campaigns such as ‘No matter where I am, #IAMINDIAN’, #Flashbeat, #KillTheEvil, #DiwaliWishQuiz and many more. Likee’s #IAMINDIAN campaign was launched to celebrate India’s 73rd Independence Day and had also won a Guinness World Record for creating the world’s largest video album of people waving the Indian national flag. Likee is available in different Indian languages like Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam and Punjabi. The platform’s sharp focus on hyper-localization of the content is contributing to its strong growth.
However, the first spot remains with TikTok in the short video category while the first is again acquired by the Whatsapp.