Twitter Analytics Tools to Analyse Your Content and Boost Engagement

In today’s fast-changing world, social media plays a crucial role for businesses and professionals. X, formerly known as Twitter, is a powerful platform that can help reach a large audience and build brand awareness effectively. Hence it becomes essential to evaluate the development and effectiveness of your content. This is where analytics tools play a role by providing functionalities to improve your online performance and interaction.

In this blog post, we will delve into the importance of analytics tools. Explore the choices for analyzing Twitter data. After reading this article you will gain an understanding of which Twitter analytics tool is most suitable, for your requirements and how it can enhance your overall Twitter strategy. Keep reading to improve your Twitter skills!

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10 Best Twitter Analytics Tools

1. Twitter Analytics

Twitter Analytics

If you’re someone who uses Twitter regularly you are likely aware of the analytics feature it offers. This built-in tool gives users access to a reporting dashboard where they can gain insights into how their account’s performing. If you’re interested in accessing Twitter Analytics, I can show you how. All you need to do is go to the website and log in using your password on a desktop computer. While Twitter’s native analytics provide information and metrics, using a third-party application can offer more advanced features and deeper insights making your overall experience even better.

2. Sprout Social

Sprout Social

Sprout Social stands out as one of the most potent tools available. With Sprout’s Twitter analytics, you can elevate your Twitter performance and generate presentation-ready reports effortlessly.

Beyond profiling data, this analytics tool provides much more. Automated data collection helps you focus on key performance indicators (KPIs) and inform your overall approach. Sprout Social has you covered for engaging and scheduling. It’s the perfect analytics tool that will revolutionize your Twitter strategy and help you engage with your audience more effectively.

3. Social Pilot

Social Pilot

SocialPilot provides a comprehensive range of social media solutions, including scheduling, content curation, a browser extension, ads assistance, and analytics. With the capability to bulk schedule up to 500 Tweets simultaneously, creating and sharing numerous Twitter posts becomes effortless. Their Twitter analytics tools allow users to monitor the performance of their tweets effectively.

4. Zoho Analytics

Zoho Analytics

Finding a Twitter analytics tool for collaborative analytics is a rare treat, and that’s exactly what Zoho Analytics provides to its users. It is one of the most trusted analytics tools used by users due to its impressive features and capabilities. What sets Zoho Analytics apart from other analytics tools is its wide range of 75 ready-to-use reports and dashboards that provide sophisticated visualizations. Moreover, Zoho’s AI assistant is always there to answer all your questions. 

This powerful analytics tool gives you the ability to analyze how your competitors are doing and how your audience is engaging with your products and services, so you can get a better understanding of what they’re looking for. Read more: Google Site Kit for WordPress to integrate Analytics, AdSense, Search Console & PageSpeed

5. Keyhole


Keyhole is well-regarded for its exceptional hashtag analytics. It’s the ultimate choice for any hashtag enthusiast seeking top-notch analytics capabilities. 

In addition to its dependable hashtag analytics, Keyhole provides comprehensive insights into any Twitter account. With real-time data and instant presentation-ready reports, this tool delivers exceptional efficiency. Moreover, it offers effortless profile comparisons for more than two accounts. Keyhole is worth a try, as it offers a free trial without requiring any credit card information.

6. Brand24


Brand24 is a powerful media monitoring tool designed to track and analyze media mentions across various platforms, including social media, news publications, blogs, and radio. It proves highly beneficial for analyzing your Twitter mentions, allowing you to stay informed about any discussions concerning your brand or industry.

7. Hootsuite


If you’re looking for Twitter Analytics tools, you’ve likely stumbled upon HootSuite. It is one of the most popular and recommended Twitter analytics tools out there, and it’s worth checking out for any social media manager.

Hootsuite’s popularity stems from its key features, such as efficient tweet scheduling and robust privacy measures. It is known as one of the safest Twitter analytics tools, providing valuable insights into your account and allowing you to schedule various content, from videos to tweets, with utmost ease and speed. Might be interested in How to Install Matomo PIWIK self-hosted analytics on CPanel

8. Tweepsmap


Tweepsmap is an exclusive Twitter analytics tool, utilizing AI to deliver actionable insights. Alongside analytics, Tweepsmap offers valuable features like post scheduling, optimal Tweet times, and engagement insights for Twitter users. Some users find the user interface a bit confusing initially, but with practice, it becomes easier to navigate and utilize effectively.

9. Twitonomy


Twitonomy is the answer if you are looking for a tool that helps you keep track of your following and followers. While it may not have fancy features, it’s still worth your time. Why? Let us explain. The ratio of your following to followers is crucial, and it’s essential to attract your target audience. Twitonomy comes to your rescue by providing deep insights into your followers and the people you follow. It allows you to track follower growth and identify those who don’t follow you back. With Twitonomy, managing your followers becomes a breeze!

10. Sendible


There’s nothing better than knowing how many people shared your Twitter post. Such insights help you enhance your content strategy and gain more exposure. Enter Sendible, the expert in Twitter analytics.

Sendible is a best-in-class analytics tool with cutting-edge and essential capabilities. But that’s not all; it’s not just for Twitter. Sendible extends its reach to Facebook, Twitter, and Instagram, as well as LinkedIn. With its unique and valuable capabilities, Sendible is a tool worth checking out!

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Twitter analytics tools play a pivotal role in empowering users to maximize their Twitter presence and engagement. These tools offer valuable insights, performance analysis, and audience understanding, allowing users to fine-tune their content strategies and optimize their social media efforts.

From popular options like Hootsuite and Sprout Social to specialized tools like Keyhole and Twitonomy, each tool brings its unique set of features to cater to diverse needs. By utilizing the power of Twitter analytics tools, individuals, marketers & even businesses can stay ahead in the dynamic world of social media and make informed decisions to boost their Twitter game.

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